Why Video Quality is King
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.
In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
Another high level of gratification in the marketing world falls under ‘information dissemination. Everyone today affects that fact that content is king. But consumers nowadays do not only want to get instant information or instant entertainment, they also wants an immediate satisfaction or instant enlightenment. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And here comes the difference between video quantity and video quality.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). Having a video with great content is something that your consumers will want to see. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.
It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Successful selling is about building an emotional connection toward your prospective clients.