Low-Cost Marketing Ideas That Work at Building Brand Awareness and Publicity
Most people believe it takes money to make more money in the business world. Of course, this may be a tall order to make if you are on a shoestring budget. Could this justify the reason why most small businesses really struggle to get their footing in the industry because of extremely tight budgets? Alas, unless you create the buzz around your brand, you may never really make enough money to sustain you in business for long. Here are some tried and tested marketing ideas when you are on a shoestring budget.
The first strategy is to ensure you are participating in business competitions and awards within your industry. From the awards and competition, you may get recognition, cash reward or an online badge for your website. No doubt participating in such awards will boost your credibility a great deal, and your clients will find more reasons to be associated with you. In case there are no awards within your industry, how about you plan and host one to create the much-needed attention and connections?
Participating in charity work is yet another tried and tested strategy for publicity and awareness. It is important to note however that donating to charities should be done for selfish purposes, though, but there should be a genuine need to help. Charity donations can be in the form of cash, products or services, whatever the society around you requires. By the end of the day, you will have created awareness in the process of improving the lives around you.
The third way you can market your business is to plan and host an educational event. This will help your customers and other professionals within the industry to be more knowledgeable and ultimately help you become an authority within your industry. A great way to host a successful education event could be through a webinar or a workshop. While at it, be sure to address key topics that will shed more light into your business.
Last but not least, you can publish blog posts on your site and create informative YouTube Tutorials that you can publish. No doubt unique and informative content will undoubtedly make you more visible on the internet. By the same token, you may opt to repurpose the old content and come up with something informative and interesting for your online followers. Self publishing options include turning a couple of blog posts into an ebook or even a paperback and then planning on how you can reduce the self publishing cost.
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